In Midst Of Demographic Shift, Henry Cardenas Leads His Respected Experiential Marketing Firm & Dreams Of Bringing Spain’s “el Clasico” To The U.s. – Yahoo Finance

brands and marketers are beginning to fully come to grips with this new reality and are poised to increase their marketing spend to connect with this audience.” In today’s America, savvy politicians court the Latino vote, smart marketers run ads in English and Spanish, and anyone who is interested in selling anything — from a Fortune 500 firm to a bakery owner in a small city — must have a Hispanic marketing plan.
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